The What and Why of SEO
Y ou already know that search engine optimization (SEO) is critical in driving traffic to your site. You may even have familiarized yourself with some of the top techniques for increasing your search engine rank.
The key to good SEO is keyword analysis. Top keywords need to be relevant, but also be among the phrases which are actually searched most often. Keyword tools may be helpful, but nothing compares to human research and analysis for determining the very best keywords to make any site competitive.
Deep links – those which are several steps away from the home page – are weighted more heavily by search engines, so it’s a good idea to have lots of them. A good sitemap is one source of deep links that is very beneficial to SEO, because they are easy for web crawlers to find and to index, providing good context for your site. Sitemaps also help your visitors to find what they need more easily. Any website that doesn’t have a sitemap is at risk of falling behind.
One of the hottest trends in web design is custom 404 Error pages – this technique gives your visitors a smile, instead of the frustration of not finding the page they wanted to see, and seeing a boring white page. It’s an opportunity to make your site memorable for your human visitors, as well as providing them with navigation links to get them smoothly back to your site. It is those links, and the ability for link juice to remain on your site, that make the custom 404 page also good for SEO purposes.
The principles of SEO are fairly simple, but putting them into practice can be time consuming, frustrating, and tricky. If you’ve tried to do it yourself but faced disappointment in your results, or if you have no idea where to begin, 50 Media can help.
50 Media provides complete SEO services for quality results. We work with you to find the best keywords for your business which will drive real, targeted, traffic to your site, and we’ll ensure that they are located optimally to be picked up by web crawlers. Analytics and other metrics are compiled for you so strategy can be adjusted for continual improvement of results.
50 Media uses only completely ethical methods which are Google Webmaster approved. First spot, first page ranking is not guaranteed, but no reputable firm can do that. We do guarantee that, after three months, if you aren’t on the first page for at least one of your keywords, you stop paying until you are. Our prices are reasonable and our friendly, personalized service will put you at ease that we genuinely care about your success. Request a quote today.
Onsite Website Optimization
- Meta tags (Title & Description)
- Keyword Analysis
- Creation of robots.txt file
- Creation & registrations of sitemap.xml
- Initial – link building/link procurement 200 High PR links – DMOZ submission
- Google Analytics setup w/ conversion tracking
- Google +1 Header Tags Optimized (H1, H2 etc)
- Custom 404 error page setup
SEO Ranking Service
- Up to 3 Keywords ranked on the first page of Google.com
- 100% White Hat Google Webmaster Approved SEO
- Everything included in Onsite Website Optimization package
- Bi-monthly reports of work done, and rankings report
- Monthly Google Analytics traffic and sources report
- Prices starting at $400 a month